Link to SMS from your web site/app with pre-filled msg

If you want to add a feature where in you have to open the native SMS client with some msg content along with the recipient's mobile number. You can do something similar to 'mailto' for email.

For Android

<a href="sms:900000000?body=Hi Call me"> Call Me </a> 

For iOS > 8

<a href="sms:900000000&body=Hi Call me"> Call Me </a> 

You can also combine both to support Android and iOS

<a href="sms:900000000?&body=Hi Call me"> Call Me </a>

You can try it here

Call Me

iOS < 7

<a href="sms:900000000;&body=Hi Call me"> Call Me </a>

From what I read looks like iOS 7 only works with phone number value, for others it's not mandatory.

This can be done dynamically using javascript.

HTML

<a href="javascript:;" id="callMeSMS"> Call Me </a>

JS

var callElement = document.getElementById("callMeSMS");

callElement.onclick = function() {  
    window.location.href = "sms:900000000?&body=Hi Call me"
};

These techniques work on Chrome for iOS as well.